An 
Introduction

We have worked closely with the Canyon global team to make this short film about professional mountain biker Freddy Pulman. The objective of the project is to raise Freddy’s profile and create a bank of marketing material for Canyons global presence. This includes website material, social media content and the full video for their youtube channel. Not only did we shoot the promotional video we also shot a series of photos for the bike launch which headed the main Canyon website.

This Project came with an immense amount of challenges, Freddy broke his leg before the project started delaying the filming into winter, meaning the jumps were slow, slippery and hard to land tricks on. Filming outdoors in the winter comes with rain, short days and a lot of mud! Once we were filming, shoot one ended with a £5k drone crashing into a tree, the truck breaking down multiple times causing delays, location changes due to waterlogged jumps…. You get the idea! The final result impressive considering everything.

 

Here's the 
Film

Here's some 
Photos